Fascinating! Designing The Houzz Creative Process


The Houzz group of designers has grown quickly over the past few years to more than 25 designers across product, branding, and advertising and marketing. This increase has supported Houzz’s expansion each to new markets (we’ve released committed systems for 14 nations) and to new services, along with our home merchandise marketplace, the Houzz save.

For our crew to excellent help the business enterprise through speedy increase, we needed to placed new processes in location. We understand the cost of having an awesome design procedure, which each promotes design thinking and facilitates move thoughts from idea to final touch. however we also take into account that too much system can cause doing matters inside the equal way, which hinders creativity. So how ought to we increase a manner that promotes creativity as well?

We ultimately determined to create one of a kind processes for one-of-a-kind varieties of projects, which we described as humans-pushed, generation-pushed and information-driven. Taking this bendy approach allows us to adapt to the specific needs of each assignment, ensure the first-class effects for our community and be creative.

human beings-drivenPeople-driven projects are stimulated by our community. As common users of our platform, our community of owners, design lovers and home professionals often affords a number of the pleasant ideas to enhance our platform. on this method, we first concentrate to the community and then use studies to further apprehend their needs, wishes and pain factors. From there, we take an iterative layout technique that shapes our remaining answer.


as an instance, we heard that humans wanted which will mark what they prefer at the pictures that they browse, shop and share on Houzz, to higher speak their domestic layout thoughts. We conducted studies to apprehend how our community might need to engage with the extra than 15 million retina-fine snap shots on Houzz – other than saving them and adding notes – and what features would be intuitive and simple to apply. The end result was our caricature tool, which enables human beings to add measurements, notes, stickers, products from the Houzz shop and more to carry layout thoughts to lifestyles. The device helps humans talk and collaborate extra successfully on their home projects.

To extend at the studies worried with this technique, we first used it to recognize whether or not or no longer human beings could need to use this device, and then to find out how they would use it. We shared our designs and early implementations with customers to discover what changed into operating and what wasn’t. Questions we asked protected, “How much stress desires to be placed on the display screen to get the stroke weight they need?”, “How easy is it to find the product customers want to add to the caricature?”, and “Which gestures have to we use for scaling and resizing elements?” This type of remarks is essential to accumulate at some point of the layout process, so that the ensuing function will high-quality meet human beings’s desires. We hold to accumulate comments and statistics on how the device is getting used as we work on its next iterations.

era-drivenNew or higher generation also drives the design method. on this example, our layout and engineering teams work in parallel, participating and iterating on a ramification of procedures to outline product information together.


The era-pushed system became essential in the improvement of the View in my Room 3-D tool, which we could people see greater than 500,000 products from the Houzz save in 3-d of their houses earlier than they buy. We started via defining the entry points and most important flows of the consumer enjoy. The engineers then briefed us at the generation and we labored intently collectively from there to determine middle feature operations and the arrival of three-D gadgets in the room. We couldn’t flow forward with the design process with out attempting the actual-existence implementations, and the builders couldn’t pass forward without the design specs and flows. We created many special designs, attempted them out, and made changes as wished, earlier than we landed on the final design. This collaborative method helped us acquire vital thoughts from each teams along the manner to supply an innovative product which has been utilized by extra than 1,000,000 people given that we released it in advance this 12 months.

data-drivenWe use a records-driven manner when running on optimizing existing experiences and start via comparing cutting-edge product overall performance records supplied with the aid of the analytics team. The information pick out ability pain factors for our community and provides a baseline from which to enhance. We create, enforce and take a look at a selection of hypotheses to discover the highest acting approach. This manner, we’re able to show right products into outstanding ones with the aid of attempting distinctive ideas with short iterations to create the first-rate experience for our community.


The data-pushed system turned into crucial in a recent exchange we made to our visible in shape device, which uses visual recognition to make it smooth for people to find out and buy on Houzz the varieties of merchandise and substances that encourage them in images. From the beginning, we’ve used tags to spotlight merchandise to be had for purchase on the Houzz save. The tags have been massive and inexperienced – to symbolize our emblem coloration – and had end up our trademark. through the years, we felt the design had end up outdated and detracted from the browsing revel in, so we determined to make a trade.

the most important challenge we had during the redesign turned into that engagement would possibly decrease if we made the tags much less noticeable. testing multiple designs exposed that a more diffused white version performed higher than the massive inexperienced tags by means of 30 percentage. The information provided insights into how our network makes use of and reacts to design changes and helped us to transport ahead with the fine possible option.


Being bendy in our design technique allows our crew to be nimble in fixing challenges without compromising creativity. It facilitates us to collect ideas and feedback from our community and group individuals and verify our hypotheses with information and studies. It also lets in us to set the proper pace for every challenge, and most significantly, it fosters innovation.

We’re continually on the hunt for talented designers to enroll in our team, take a look at out houzz.com/jobs for open positions.


Fascinating! Designing The Houzz Creative Process Photo Gallery